On January 14-15, Annwa's 2026 National Distributor Conference, themed "Enhanced Efficiency, Increased Revenue and Profits," was successfully held in Foshan.

Enhanced Efficiency, Increased Revenue and Profits: Charting a New Path for Growth Together

Group Chairman and General Manager Mr. Xie Yuerong, Group Director and Deputy General Manager Mr. Huo Zhenhui, Group Director and Deputy General Manager Ms. Huo Qiujie, Group Director and Deputy General Manager Mr. Xie Wei, Group Executive Deputy General Manager Mr. Yang Weihua, Group Deputy General Manager Mr. Lu Jinhui, Group Deputy General Manager Mr. Liu Guangren, and Annwa Sanitary Ware Business Unit General Manager Mr. Shi Kuangshi, along with other leaders, gathered with distributor partners from across the country to jointly outline the development blueprint for 2026 and explore paths to breakthrough under the new circumstances.

In his opening speech, Group Chairman and General Manager Mr. Xie Yuerong clarified Annwa's strategic direction for the new year, focusing on the "Store Efficiency Doubling 2.0" project, aiming to comprehensively empower distributors from multiple dimensions including products, services, marketing, and management to jointly achieve revenue and profit growth.

Group Chairman and General Manager Mr. Xie Yuerong

Group Director and Deputy General Manager Mr. Xie Wei pointed out that facing upgraded consumer demands and industry restructuring, Annwa will focus on promoting distributors' capability enhancement and process optimization, solidifying fundamental business operations, seizing renovation opportunities in the existing market, actively embracing technological changes, and proactively deploying AI technology and smart ecosystems. Together with distributors, Annwa will advance towards a new stage of value growth.

Group Director and Deputy General Manager Mr. Xie Wei

Based on deep insights into market trends and consumer demands, Group Deputy General Manager Mr. Lu Jinhui defined Annwa's market goals for 2026, focusing on enhancing terminal competitiveness and working together with distributors to win in the market around three dimensions: store efficiency, channels, and services. Headquarters will continue to strengthen product, policy, and training support, standing shoulder to shoulder with distributor partners to truly translate strategy into growth in sales and profits.

Group Deputy General Manager Mr. Lu Jinhui

Annwa Sanitary Ware Business Unit General Manager Mr. Shi Kuangshi comprehensively reviewed Annwa's achievements in 2025 and deployed key tasks for 2026. Focusing on "Store Efficiency Doubling 2.0," driven by comprehensive upgrades in products, brand, traffic, and service, and through systematic empowerment and refined operations, he emphasized fully advancing and launching the annual five major campaigns, working hand in hand with all distributor partners to break through and achieve mutual growth.

Annwa Sanitary Ware Business Unit General Manager Mr. Shi Kuangshi

At the conference, Group Planning and Logistics Center Director Mr. Li Yonghui and Digitalization and Process Management Center Director Ms. Yu Dan respectively reviewed the achievement of key planning and logistics indicators and the progress of digital system construction over the past year for Annwa Sanitary Ware, and detailed plans for 2026. They emphasized continuously deepening efficient delivery in planning and logistics and upgrading digital tools to comprehensively empower distributors' competitiveness enhancement.

At this distributor conference, Group Smart Home Business Unit General Manager Mr. Zhang Tianyu, Faucet and Hardware Business Unit General Manager Mr. Yan Yang, Ceramic Sanitary Ware Business Unit General Manager Mr. Zhao Wenlin, Bathroom Cabinet Business Unit General Manager Mr. Lu Zuowei, and Bathtub and Shower Enclosure Business Unit General Manager Mr. Tang Yong respectively unveiled the 2026 new product lineup for smart homes, shower faucets and hardware, ceramics, bathroom cabinets, and bathtubs and shower enclosures. Together, they build a stronger front-end product matrix to directly face market competition with a powerful product portfolio, lead industry trends, and create a youthful, high-quality bathroom living experience for consumers.

Appreciating New Products Together, Uniting Strength to Advance

All distributors visited Annwa Sanitary Ware's headquarters showroom to appreciate the 2026 new product lineup together. From smart toilets, ceramic sanitary ware, and bathroom cabinets to faucets, hardware, bathtubs, and shower enclosures, the full series of new and classic products were showcased. Through immersive scene displays and professional, detailed explanations, distributors experienced up close and in-depth the cutting-edge competitiveness of Annwa's products and the continuously evolving brand strength.

Glorious Ceremony, Saluting Exemplary Strength

A moment of glory, witnessed together. At the "Annwa Night" 2025 Annual Awards Ceremony, we sincerely awarded distributors who performed excellently in 2025, heartily thanking every dedicated effort, and conveyed the spirit of example to more Annwa family members, gathering strength for progress. At the banquet, wonderful performances and interactions, singing heartily and thoroughly enjoying, brought an audiovisual feast to the guests.

Empowerment Training, Winning 2026

To help distributor partners win at the start and secure victory in the market in 2026, this conference specially featured a one-day in-depth empowerment training. We invited Mr. Fang Yongfei, Chief Expert in BLM Scientific Management™ and Performance Flywheel, to systematically develop a deep empowerment course around key dimensions such as strategic thinking, business models, omnichannel operations, organizational talent, and entrepreneurial mindset. The aim is to promote cognitive upgrades and team combat strength enhancement for distributors, forging the hard power to win in the market.

With enhanced efficiency, increased revenue and profits, Annwa's 2026 Distributor Conference concluded successfully here. A new journey has begun. Annwa will fully focus on the annual guiding principle of "Enhanced Efficiency, Increased Revenue and Profits." With a steadfast and practical spirit of striving, we will advance hand in hand with distributor partners nationwide, jointly exploring new market prospects and embarking on a splendid new journey together!